30 October 2007

This year's winners are:

* Coca-Cola - for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water.

* Kellogg's - for the worldwide use of cartoon-type characters and product tie-ins aimed at children, despite high levels of sugar and salt in their food products.

* Mattel - for stonewalling US congressional investigations and avoiding overall responsibility for the global recall of 21 million products.

* Takeda Pharmaceuticals - for taking advantage of poor US regulation and advertising sleeping pills to children, despite health warnings about pediatric use.

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